Annie's Just Jane
BRA FITTING, UNDERWEAR & SWIMWEAR SPECIALIST - Since 1970


Thank You & Farewell
After many wonderful years, Annie’s Just Jane will not be reopening.
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This truly feels like the end of an era, and we want to take a moment to thank every customer who walked through our doors, trusted us for fittings, shared stories, laughed, cried, and supported an independent business for so long. We are incredibly grateful.
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As many of you will have seen, the retail landscape has changed significantly. Brands that were once only available through specialist independent shops are now widely accessible online and through larger retailers. With the growth of online shopping and increasing pressures on the high-street, it feels like the right time to close.​
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We wish you all the very best wherever your next fitting journey takes you, and we hope you always feel confident, supported, and comfortable.
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And finally…we hope you never forget the 'Just Jane jiggle'.
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With heartfelt thanks,
Annie & the Just Jane Team
Where to buy the brands we all love...
Many of the brands you’ve trusted at Annie’s Just Jane over the years are now widely available online and through larger retailers. Below are some of the best places to find them.
Swimwear
Miraclesuit ​
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Fantasie
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Anita
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Pour Moi

Shapewear
Miraclesuit ​​
Bras
Anita
Chantelle
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Elomi
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Fantasie
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Marks & Spencer​​
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Pour Moi​
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Royce
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Rose Faia
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Triumph
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Wacoal
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Briefs

Local Fitting Services
​While we can’t be accountable for experiences elsewhere, we know how important good fitting is and wanted to gently signpost a few local options we’ve heard positive feedback about:
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Hidden Agenda Lingerie – Botley
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Shirley Allum – Shaftesbury
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Smith Bradbeers, Romsey – particularly recommended for mastectomy fittings
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Remember — it’s often not the shop, but the fitter you trust that makes all the difference.
